Push Notifications is an alert feature used by both apps and websites to let users know of content updates, messages and other things that happen within the app or site. From games, to news, to social networks and everyone in between, everyone is using these.

Those same announcements/alerts can be smartly used, as native ads, as well. As they are willingly opted-in by users, they are considered friendly, highly-effective and allow both advertisers and publishers to reach their users while enhancing user experience, increasing engagement and acquisition, and improving retention.

Being a user opt-in feature, they typically draw as high as 3% CTR, which makes this ad format into one of the most effective marketing methods today. In fact, more than 50% of iOS users and more than 80% of Android users enable push notifications on their mobile devices, giving the Push format the widest audience reach, compared to other, competing ad formats.

Highly personalized and enabled to be location-aware, Push ads allow advertisers to reach their users when and where they are most relevant to them, whether they are using their app or mobile device at that moment, or not.

ReachPush’s direct integration with top publishers and traffic sources and its access to numorous user data points, places your ads in-front of audiences most relevant to you, ensuring top marketing ROI and brand awareness like never before!